MADsemble Experience Zone — Explore the Future in Real Time
Enter the MADsemble Experience Zone—where tomorrow’s marketing comes alive. Far from typical exhibit halls, every booth is a window into innovation, offering dynamic, hands-on encounters with the cutting edge.
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Hard-Hitting Panels
MADsemble 2025 brings together Hard-Hitting Panels where the industry’s sharpest minds debate, dissect, and challenge the issues shaping marketing, advertising, and design today.
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Real Case Studies — From Bold Ideas to Proven Results
We believe the best lessons come from real-world wins, challenges, and even failures.
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Breakout Sessions — Where Ideas Turn Into Action
Designed for deep dives, fresh perspectives, and real conversations.
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Visionary Keynotes — Big Ideas from the Brightest Minds
The event kicks off with Visionary Keynotes that set the tone for the future of marketing, advertising, and design.
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SCHEDULE
OUR FULL AGENDA
9:30 AM
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9:33 AM
INAUGURAL SESSION
9:33 AM
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9:38 AM
Welcome Address
Speaker: Farheen Salman, Chairperson PAS & CEO, Ismail Global
9:38 AM
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10:03 AM
Opening Keynote
Speaker: Khalid Alvi, General Manager, Savola Foods Company, UAE
10:03 AM
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10:18 AM
Dialogue / Q&A
10:18 AM – 10:33 AM
Networking Tea
10:33 AM
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11:13 AM
SESSION 1: INFLUENCER MARKETING, THE NEW CREATOR ECONOMY & SOCIAL COMMERCE
Speaker: Ammar Hassan, CEO, BuyPass
11:13 AM
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11:33 AM
CASE STUDY PRESENTATION
Speaker: Shahzaan Munir, Executive Director, EBM
Speaker: Shahzaan Munir, Executive Director, EBM
11:33 AM
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11:58 AM
KEYNOTE: PURPOSE-LED MARKETING
Speaker: Thomas Kolster, Founder, GoodAdvertising
Topic: Win With Value, Not Values
Speaker: Thomas Kolster, Founder, GoodAdvertising
Topic: Win With Value, Not Values
11:58 AM
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12:23 PM
SESSION 2: MEDIA – A SIXTH SENSE
12:23 PM
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12:48 PM
KEYNOTE: INSPIRATIONAL / CHANGING MINDSETS
Speaker: Khaled Ismael, CEO & Founding Partner, Tough Love
Topic: Effective Marketing Leadership in the Age of AI
Speaker: Khaled Ismael, CEO & Founding Partner, Tough Love
Topic: Effective Marketing Leadership in the Age of AI
12:48 PM – 1:33 PM
Lunch
1:33 PM
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2:18 PM
BUILDING BRANDS
Moderator: Farheen Salman, Chairperson PAS & CEO, Ismail Global
Speaker: Natalie Ross, Non Executive Brand Director | Leader and Advisor
Panel: Imtiaz Store
Moderator: Farheen Salman, Chairperson PAS & CEO, Ismail Global
Speaker: Natalie Ross, Non Executive Brand Director | Leader and Advisor
Panel: Imtiaz Store
2:18 PM
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2:38 PM
INNOVATION
Speaker: Hamza Ahmad, Co-Founder, Bazaar Technologies
Speaker: Hamza Ahmad, Co-Founder, Bazaar Technologies
2:38 PM
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3:53 PM
BREAKOUTS
Speaker: Anton Reyniers, Head of Strategy, We are Social
Speaker: Ammar Hassan, CO-Founder & CEO, BuyPass
Speaker: Anton Reyniers, Head of Strategy, We are Social
Speaker: Ammar Hassan, CO-Founder & CEO, BuyPass
9:30 AM – 9:45 AM
NETWORKING TEA (Opening)
10:00 AM
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11:15 AM
BREAKOUTS (Segment 1)
11:30 AM
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12:45 PM
BREAKOUTS (Segment 2)
1:00 PM – 1:45 PM
Lunch
1:45 PM
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2:10 PM
KEYNOTE
Speaker: Anum Riyazat, Head of Strategy, We are Social
Speaker: Anum Riyazat, Head of Strategy, We are Social
2:10 PM
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2:30 PM
SIMORGH AWARD
2:30 PM
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2:45 PM
KEYNOTE: INSPIRATIONAL / CHANGING MINDSETS
Speaker: Junaid Iqbal, Founder & CEO, Sall Ventures
Speaker: Junaid Iqbal, Founder & CEO, Sall Ventures
2:45 PM
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3:10 PM
SESSION 3: CREATIVITY & DESIGN
Speaker 1: Ali Rez, Chief Creative Officer, Impact BBDO
Speaker 2: Nida Fatimah, Group Managing Director, Impact BBDO, Cairo
Speaker 3: Shahbaz Zoberi, CCO & Co-Founder, quote un quote
Speaker 1: Ali Rez, Chief Creative Officer, Impact BBDO
Speaker 2: Nida Fatimah, Group Managing Director, Impact BBDO, Cairo
Speaker 3: Shahbaz Zoberi, CCO & Co-Founder, quote un quote
3:10 PM
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3:35 PM
CLOSING NOTE
Wrap Up
Wrap Up
4:00 PM
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4:10 PM
NETWORKING & TEA
