Our Sessions

Culture Forward: Connecting with Gen Z
Beyond Aesthetics: The Future of Creativity & Design
The Payback Playbook: Driving Effectiveness in Marketing
AI: Turbocharge your Marketing Now!

SCHEDULE

OUR FULL AGENDA

Day 1 - Wednesday, September 25 2024

09:00
–
09:30

INAUGURAL SESSION
Welcome Remarks: Farheen Salman, Chairperson, PAS & President BSPAN Lipton Teas and Infusions

09:30
–
10:15

OPENING KEYNOTE
Sudhir Sitapati – MD & CEO, Godrej Consumer Products

10:15 – 10:30

NETWORKING TEA

10:30
–
11:40

BUILDING ICONIC BRANDS

11:40
–
12:00

EXPERT BRIEFING
The Mistakes We Make, Lessons We Take

Dolly Saidy – Managing Director, MintMENA

12:00
–
12:45

THE PAYBACK PLAYBOOK:
Driving Effectiveness in Marketing
Session Lead: Saad Tawwab Rao – Chief Marketing Officer, Samsung Pakistan & Afghanistan

12:45
–
1:00

EXPERT BRIEFING
Quantica: Where Data Meets Marketing Excellence.
Asif Aziz – President, Enterprise Solutions Jazz

01:00 – 01:45

Lunch

01:45
–
02:30

KEYNOTE
FUNDAMENTALS OF BUSINESS GROWTH: TIPS & TRICKS
Samar Hayat Khan – CEO, Tapal Tea
Host + Samar

02:30
–
03:30

Culture Forward: Connecting with Gen Z
Session Lead: Sheikh Adil Hussain – Director Marketing, Hair, Unilever Pakistan

03:30
–
04:30

DAY 1 CLOSING
KEYNOTE & LEADERSHIP PANEL
Keynote Speaker: David Wheldon – Former Chief Communications & Marketing Officer, RBS & President Emeritus, World Federation of Advertisers

04:30

NETWORKING TEA

Day 2 - Thursday, September 26 2024

08:30 – 09:00

Networking Tea

09:00
–
09:10

JUBILEE ACTIVE
Mantaha Tareen

09:10
–
09:55

OPENING KEYNOTE
WHAT FANATICAL FANS CAN TEACH CONSUMER BRANDS ABOUT GROWTH
Mark Adams – Managing Partner Innovation, Mach49

09:55
–
10:15

OTT Platforms
Hasan Sandila – VP-Digital Products & Growth, Tamasha

10:15 – 10:30

Networking Tea

10:30
–
11:00

CHANGING MINDSETS
THE ULTIMATE GUIDE TO BECOME A BAD MARKETER.
Ammar Hassan – Fractional CMO & CGO

11:00
–
11:55

SESSION III
LEAD OR FALL BEHIND: THE ERA OF AI DRIVEN MARKETING

11:55
–
12:15

TALKING MINDS
The Primal Advantage
Ahsan Sheikh, CEO, Kinetic

12:15 – 1:00

Lunch

01:00
–
02:00

BREAKOUTS

02:00
–
02:45

RITBOT – In Conversation wit Mark Ritson
David Wheldon, Former Chief Communications & Marketing Officer, RBS & President Emeritus, World Federation of Advertisers

02:45
–
03:05

AGENCY TALK
Daring to Speak the Truth
Ahmed Kapadia – Chairman & CEO, Synergy Group
Faizan Syed – Founder & CEO East River

03:05
–
03:45

BEYOND AESTHETICS:
THE FUTURE OF CREATIVITY & DESIGN

03:45
–
04:00

SIMORGH AWARD PRESENTATION

04:00
–
04:15

CONFERENCE WRAP-UP
Asima Haq – Business Head, Beauty & Well Being & Personal Care, Unilever Pakistan

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