MADSEMBLE AGENDA 2025
8:30 AM
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9:30 AM
9:30 AM
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9:35 AM
9:35 AM
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9:40 AM
WELCOME ADDRESS
Speaker: Farheen Salman, Chairperson PAS & CEO, Ismail Industries
9:40 AM
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10:05 AM
OPENING KEYNOTE
Topic: The World in 2060
Speaker: Khalid Alvi, General Manager, Savola Foods Company, UAE
10:05 AM
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10:15 AM
10:15 AM
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10:30 AM
10:30 AM
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11:15 AM
INFLUENCER MARKETING, THE NEW CREATOR ECONOMY & SOCIAL COMMERCE
Topic: Influencer Marketing: The Good, The Bad and The Ugly
Speaker: Ammar Hassan, CEO, BuyPass
11:15 AM
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11:35 AM
THE MAKING OF A PIVOT
Topic: Rebirth of an Icon: Legacy Meets Intelligence
Speaker: Shahzain Munir , Executive Director, EBM
11:35 AM
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12:05 AM
KEYNOTE: PURPOSE-LED MARKETING
Topic: Win With Value, Not Values
Speaker: Thomas Kolster, Founder, Goodvertising
12:05 PM
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12:45 PM
KEYNOTE: INSPIRATIONAL / CHANGING MINDSETS
Topic: The Careem Story
Speaker: Junaid Iqbal, Founder & CEO, Salt Ventures
12:45 PM
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1:30 PM
1:30 PM
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2:15 PM
BUILDING BRANDS & TECHNOLOGY INNOVATION
Brands are built not only through emotional connections with consumers, but also through the way they reach customers through their entire journey. Today’s brands must be customer-centric, inspire our clients to follow us, and create lasting value for all?
Moderator: Farheen Salman, Chairperson PAS & CEO, Food Division, Ismail Industries
Speaker: Nathalie Roos, Non-Executive Brand Director | Leader and Advisor.
2:15 PM
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2:40 PM
BUILDING BRANDS & TECHNOLOGY INNOVATION
Topic: Journey of building start-up in Pakistan
Speaker: Hamza Ahmed, Co-Founder, Bazaar Technologies
2:40 PM
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3:55 PM
BREAKOUTS
Topic: The Strategist’s Superpower: Turning Cultural Tension into Breakthrough Brand Ideas
Speaker: Anton Reyniers, Head of Strategy, We are Social
Topic: Creative Connections
Speaker: Shahbaz Zobairi, CCO & Co-Founder at quote un quote
Topic: From Noise to Narrative: Working Gen-AI the Right Way. Real advantages, real limitations, real applications.
Speaker: Affair Studio Ai
Topic: From Noise to Narrative: Working Gen-AI the Right Way Real advantages, real limitations, real applications.
Speaker: Symmetry Group
9:00 AM
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10:00 AM
10:00 AM
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11:15 AM
BREAKOUTS
Topic: From Mirror to Mover: The New Role of Brands in Turbulent Times
Speaker: Thomas Kolster, Founder at GoodvertisingTopic: Show Me the Impact! Stop Chasing Vanity, Start Driving Real Value
Speaker: Ammar Hassan, Founder & CEO at BuyPass
11:15 AM
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12:30 PM
BREAKOUTS
Topic: Maza Nahee Aya – The Art of briefing and giving feedback with clarity
Speaker: Atiya Zaidi, CEO & CCO at BBDO Pakistan
Speaker: Rifah Qadri, Executive Director of Marketing and Corporate Communications
Topic: Brand Tattoos: Assets That Live Rent-Free in Consumers’ Minds
Speaker: Adil Hussain, GM Beauty & Wellbeing Pakistan at Unilever
Topic: “From Haveli to Hashtag – Trading the ‘Chaudhary’ playbook for a digital-first future.
Speaker: Faisal Sheikh, Co-Founder & CEO, Jack of Digital
12:30 PM
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1:15 PM
1:15 PM
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1:45 PM
KEYNOTE
Topic: How To Survive Digital Darwinism
Speaker: Anton Reyniers, Head of Strategy at We are Social
1:45 PM
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1:55 PM
1:55 PM
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2:25 PM
CREATIVITY & DESIGN
Topic: Using Intelligence Intelligently
Speaker: Ali Rez, Chief Creative Officer at Impact BBDO
2:25 PM
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2:55 PM
CREATIVITY & DESIGN
Topic: The Anti Hero Lives
Speaker: Naila Fattouh, Chief Executive Officer at Impact BBDO, Cairo
2:55 PM
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3:25 PM
CREATIVITY & DESIGN
Topic: The Power of the Unseen
Speaker: Shahbaz Zoberi, CCO & Co-Founder at quote un quote
3:25 PM
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4:25 PM
KEYNOTE SESSION
Speaker: Rory Sutherland, Chairman, Ogilvy UK
4:25 PM
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4:35 PM
Wrap Up
4:35 PM
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Onwards
