BREAKOUT A
Production 101: Best Practices to Elevate Quality & Optimize Costs
Dolly Saidy – Founder & MD, MintMENA
Join international production expert Dolly Saidy for a deep dive into best practices throughout the production process that keep advertisers efficient, effective, and compliant, and protect their companies’ best interests. Key topics to be covered include:
- Thorough planning
- Accurate briefing
- Comprehensive budgeting
- Detailed preparation
- Crafted execution
BREAKOUT B
Creativity Hacked - How To Create Your Own Luck
Mark Adams – Managing Partner (Innovation), Mach49
Why do some people keep winning while others seem to run into endless hardship and strife in their creative careers? In this hard hitting session, Mark will share the three things that we all must do to ensure that your peers cant believe your luck! Contrary to the common belief that luck is merely a game of chance, Mark will demonstrate how luck is something earnt and explain how brands and individuals can learn to sculpt their actions into a deliberate path to ultimate success.
In this breakout session Mark will unveil the three essential pillars that when practised will significantly enhance your chance of “finding” luck. Drawing on his career that spans from being the branding consultant to the Hollywood A- list, through to the mind expanding world of silicon valley Mark will outline a clear playbook on how the creatives of Pakistan can unlock their limitless potential!
BREAKOUT C
Bheja-Fry & Other Workplace Maladies
Adnan Syed – Chief Executive Officer, Green Man’s Ark
We WORK in a data-driven world.
We LIVE in a world bombarded with information
Our ability to take meaningful, impactful decisions is severely hampered by our overworked, overloaded brain.
In reality, our head-brain is not our ONLY intelligence center. And our innate creativity is, fortunately, NOT dependent on it alone.
Come and discover how our heart-and-gut-based wisdom is key to navigate uncertainty in these disruptive times, especially when we are BHEJA_FRIED!
Welcome to a breakout session that will introduce you to a fascinating world where modern neuroscience is re-discovering what ancient wisdom has always held true: by aligning and integrating our head, heart, and gut brains we can achieve increased levels of emergent wisdom, that eventually benefits not only our overall wellbeing, but also our workplace performance, and our ability to really use our inherent creativity to create meaningful human experiences that is so important in the kinds of roles we have in the marketing and advertising worlds.
BREAKOUT D
Judging Great Work: Three techniques used by clients of LIONS
Nicholas Kemp – Account Executive, Cannes International Festival of Creativity
This hands-on session will cover techniques used by Cannes LIONS to help clients understand what constitutes great work. The session will include examples from their AB InBev discussing the creative spectrum, statistics from the State of Creativity Report focusing on the Client-Agency relationship, as well as examples of how our partners on The Work help their teams understand great work through internal,’You’re on the Jury,’ sessions.
BREAKOUT E
Data | Your Marketing Compass
Khurram Riaz – VP Marketing & Products, Enterprise Solutions, Jazz
Umer Khalid – Head of IoT & Data Monetization, Enterprise Solutions, Jazz
Saad Waseem – Head of Data Monetization, Data & Strategy, Enterprise Solutions, Jazz
Data plays a the critical role in guiding marketing strategies. By leveraging insights and analytics, businesses can navigate consumer behavior, optimize campaigns, and make informed decisions that drive growth and enhance customer engagement.
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